In 1946, George Orwell published ‘Politics and the English Language,’ an essay in which he criticises the bad habits of many writers and promotes the use of clear, unfussy language wherever possible. Towards the end of the essay, Orwell provides the following list of rules for writers.
(Source: Politics and the English Language; Image: Orwell at work, via.)
1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.